About.

Straw Hat Communications is a PR consultancy specialising in automotive and motorsport.

I’m Faye Hatton, founder of Straw Hat Communications. I’m a freelance PR and communications director. With PR roles for brands including Jaguar Land Rover, Aston Martin and FIA World Touring Car Championship, I have a passion and understanding for media relations, storytelling, PR strategy and clear messaging.

After leaving corporate life to raise my three children, I went freelance in 2020. This brought me a renewed sense of purpose and enthusiasm for the importance communications plays in business.

When you work with me, you get an experienced PR professional that the media respect. I’ll be your sole point of contact and the only person speaking to the press on your behalf. I’ll work with you (challenge you if needed) to uncover what business success looks like, how PR fits into that, and what action to take.

The one with curly hair.

Services include:

  • PR and comms strategy

  • Connecting your brand with the media through a proactive press office

  • Key messaging

  • Press releases

  • Internal Q&As

  • Tone of voice guidelines

  • Content writing